Switzerland Tourism Launches Global Autumn Campaign Featuring Federer, Berry

Switzerland Tourism has launched its latest international campaign titled “Beautiful Autumn,” featuring tennis legend Roger Federer and Hollywood actress Halle Berry to showcase the country’s stunning fall landscapes and cultural richness. Directed by Marc Forster, the campaign includes a playful short film set around Lake Lucerne, highlighting iconic Swiss locations such as vintage postbuses, panoramic gondolas, and alpine scenery, while emphasizing longer, higher-quality stays and mindful travel experiences. Berry’s involvement extends the campaign’s reach to key markets including the United States, United Kingdom, Germany, India, Japan, and Southeast Asia, with the film portraying her reluctance to leave Switzerland due to its autumn charm. The campaign also promotes special discounts on the Swiss Travel Pass, encouraging international visitors to explore Switzerland’s public transport system during the fall. Data from Switzerland Tourism reveal a growing trend in autumn travel, with overnight stays increasing by over 10% between 2019 and 2024, especially in mountain regions like Graubünden and Valais, and a significant rise in visitors from the United States. This initiative continues Federer’s multi-year collaboration with Switzerland Tourism, reinforcing Switzerland’s image as a premier fall destination combining natural beauty, cultural heritage, and gourmet experiences.