Dolph Lundgren Launches Premium Hard Cut Vodka Nationwide

Dolph Lundgren, known for his roles in action films like 'Rocky IV', is launching a premium vodka brand named Hard Cut Vodka, made from Idaho-grown potatoes and Rocky Mountain spring water. At 90-proof, this vodka is touted as ultra-smooth and was inspired by Lundgren's dissatisfaction with existing vodkas, leading him to leverage his chemical engineering background to create a superior product. Co-founded with his wife Emma Krokdal and industry veteran Steve Luttmann, Hard Cut Vodka has already won a Double Gold medal at the San Francisco World Spirits Competition. The vodka is set to retail for $25.99 and will be available nationwide through Flaviar.com and select markets across the U.S. in 2025. Lundgren aims to offer a distinctive spirit that stands apart in a market he feels has become 'soft'. The brand emphasizes a refined flavor profile that includes notes of green apple and butterscotch, appealing to both casual drinkers and cocktail enthusiasts.