FA Appoints Dan Ashworth as First Chief Football Officer

Dan Ashworth has been appointed as the Football Association's first chief football officer, a newly created role that gives him strategic oversight of England's men's and women's teams. He will also lead the regeneration of St. George's Park, preparing the training center for a major upgrade ahead of England's co-hosting of Euro 2028. Ashworth previously served as the FA's director of elite development and technical director from 2013 to 2019 before working with Premier League clubs including Newcastle United, Brighton & Hove Albion, West Bromwich Albion, and a brief five-month stint as Manchester United's sporting director. His appointment marks a return to the FA, where he was credited with helping to improve the England men's team's fortunes. The role underscores the FA's commitment to long-term development and performance enhancement at all levels of English football. FA chief executive Mark Bullingham expressed confidence in Ashworth’s influence and dedication to England Football.