Nestlé Partners with Formula 1 for KitKat Sponsorship

Nestlé's KitKat brand has signed a landmark global sponsorship deal with Formula 1, making it the Official Chocolate Bar starting in 2025, coinciding with KitKat's 90th and Formula 1's 75th anniversaries. The partnership aims to enhance KitKat's appeal, particularly to younger consumers, and will feature advertising at racetracks, promotional prizes, and immersive fan experiences. This collaboration marks Nestlé's largest global brand partnership in its history and represents a significant shift in its marketing strategy. The deal is expected to kick off in Mexico and Brazil, with further expansions worldwide in 2026. F1's Chief Commercial Officer, Emily Prazer, expressed enthusiasm for the partnership, highlighting the potential to engage new audiences. Bernard Meunier from Nestlé emphasized the importance of taking breaks, aligning the brand's message with the fast-paced world of motorsport.