Krispy Kreme launches in São Paulo, expands access through AmPm partnership

Krispy Kreme is set to enter the Brazilian market through a minority interest joint venture with Ipiranga's AmPm, the country's largest convenience store chain, with the first shop expected to open in late April in São Paulo's Avenida Juscelino Kubitschek neighborhood. This expansion is part of Krispy Kreme's international franchise strategy aimed at increasing its global presence, with the goal of reaching 100,000 points of access worldwide. The partnership will leverage AmPm's extensive network of approximately 1,500 retail locations, creating around 100 jobs initially, with more opportunities anticipated as the brand grows. Raphael Duvivier, President of International for Krispy Kreme, expressed enthusiasm about bringing their iconic doughnuts to Brazilian consumers. This launch marks Brazil as Krispy Kreme's 40th international market, with plans for further expansion into other countries in the future. The brand aims to scale efficiently while maintaining a focus on sustainable and profitable growth.