Demi Lovato Revives 'Poot' Meme for Halloween

On Oct. 30, 2025, Demi Lovato recreated the viral 'Poot' meme for Halloween, posting Instagram and TikTok photos and videos that used pale makeup, a combover/bald‑cap look and staged garage/basement scenes to mimic the washed‑out image. The Poot character traces to a 2015 Tumblr post that circulated a photoshopped, overexposed photo purporting to show Lovato’s long‑lost twin who’d been locked in a basement. Lovato tied the gag to the one‑week mark of her ninth album, It’s Not That Deep, captioning the posts, 'happy halloween and happy one week of intd!!! been so locked in this era thought i’d let pootvato out.' She has said she felt some earlier discomfort about the joke but has since embraced it, sharing behind‑the‑scenes content and earning praise from fans and fellow celebrities, including her husband Jordan 'Jutes' Lutes. Major outlets covered the tribute as one of many celebrity Halloween moments and noted it as part of Lovato’s broader nostalgia-driven promotional rollout around the album.