Alix Earle and Frame Revive Skinny Jeans Trend

The return of skinny jeans, a trend popular in the early 2000s, is being championed by influencer Alix Earle in collaboration with denim brand Frame. This collaboration introduces 'The Alix' jeans, featuring a high-rise, stretch denim design available in two colors, and aims to revive this controversial style. The launch includes a campaign shot by photographers Inez and Vinoodh, showcasing Earle in bold glam looks, highlighting the jeans' versatility for day-to-night wear. A portion of sales from the jeans will support Habitat for Humanity’s recovery efforts in Los Angeles. The trend's resurgence follows recent runway appearances and underscores fashion's cyclical nature, with past campaigns featuring other icons like Gisele Bündchen. Despite mixed feelings about the style, Earle's advocacy underscores her belief in personal style and challenging fashion norms.