DeShaun Foster, the new head coach of UCLA football, aims to revitalize the program as the Bruins transition to the Big Ten Conference. Despite media predictions placing UCLA among the bottom teams, Foster is focused on creating a strong team culture based on discipline, respect, and enthusiasm. His coaching staff comprises former players, aiming to foster a player-led environment. While Foster's reserved demeanor drew criticism during his Big Ten media day introduction, he emphasizes that actions on the field matter more than words. With a challenging schedule ahead, including games against LSU, Oregon, and USC, Foster is determined to lead the Bruins to success. His approach, shaped by his own experiences as a player, prioritizes performance over publicity.