Monaco GP Showcases Brad Pitt F1 Film, Luxury Ties

At this year's Monaco Grand Prix, Formula One drivers attended a private screening of the upcoming Brad Pitt-led F1 movie, co-produced by Lewis Hamilton, and praised its realistic racing action despite some Hollywood dramatization. The film is expected to expand F1's appeal to new audiences, leveraging the momentum from Netflix’s 'Drive to Survive'. For the first time, Monaco featured a title sponsor, TAG Heuer, underscoring F1's growing association with luxury brands. LVMH has also increased its investment in the sport, and high-end watchmakers like Richard Mille and TAG Heuer continue to reinforce F1's image of innovation and glamour. The event highlighted ongoing debates about Monaco's place in the calendar, but the race remains a highly coveted win for drivers due to its history and unique atmosphere. The film and the luxury branding developments together signal a new era of visibility and prestige for Formula One.