Chipotle Launches 'Extra Sunday' Promotion, Plans Game-Day Free Entrées

Chipotle is launching the 'Extra Sunday' promotion for Rewards members, allowing them to receive complimentary Guacamole and Queso Blanco with any entrée purchase using the promo code 'EXTRA25' on February 10. This promotion, available exclusively through the Chipotle app and website, coincides with discussions about making the Monday after a major football championship a national holiday. In addition to this offer, Chipotle plans to distribute up to 50,000 free entrées during the championship game as part of its engagement strategy. The initiative reflects a growing trend of brands aligning promotions with high-profile sporting events to enhance customer loyalty and interaction. The emphasis on digital-exclusive offers highlights the increasing importance of mobile strategies in reaching modern consumers. Overall, Chipotle's strategy represents a broader move among quick-service restaurants to leverage sports events for promotional activities.