Novartis Super Bowl Ad Highlights Breast Cancer Awareness with Wanda Sykes, Hailee Steinfeld

Novartis's Super Bowl 2025 commercial, titled 'Your Attention, Please,' featuring Wanda Sykes and Hailee Steinfeld, sparked considerable discussion by focusing on breast cancer awareness through a provocative portrayal of women's bodies. The ad begins with visually captivating scenes highlighting breasts but transitions to a serious message about the importance of early detection for breast cancer, underscored by Sykes, a breast cancer survivor, urging women to get screened. The campaign aims to redirect societal attention from superficial fixation on breasts to a more meaningful cause, with statistics revealing that 1 in 8 women in the U.S. will develop breast cancer in their lifetime. Sykes emphasizes the life-saving potential of early screening, noting that patients who catch the disease early have a survival rate of over 98%. The commercial's goal is to start conversations about breast health, particularly among younger audiences who often underestimate their risk. This initiative is particularly crucial given the disproportionate mortality rates of breast cancer among Black women, highlighting the need for increased awareness and screening efforts.