Dunlop Named Official Tire Partner of Gran Turismo 7 and World Series

Polyphony Digital has partnered with Dunlop, making the tire giant the official tire partner for Gran Turismo 7 and the Gran Turismo World Series starting with the 2025 season in Berlin. This collaboration aims to enhance tire simulation in the game by integrating Dunlop's real-world tire technology and data, improving the realism of tire behavior such as temperature, pressure, and wear rates, which significantly influence car handling. Dunlop, with over 130 years of motorsport heritage including multiple Le Mans victories and pioneering pneumatic tire technology, will also feature in-game branding and live event liveries. The partnership is mutually beneficial, with Polyphony Digital offering simulation expertise to aid Dunlop's tire development, potentially shaping future tire innovations. This new alliance follows the end of the previous five-year partnership with Michelin and represents a blending of digital innovation with racing legacy. Both companies express excitement about advancing tire technology and simulation for motorsport and gaming communities.