McDonald's Rejects Egg Surcharges Amid Nationwide Shortage

McDonald's has announced it will not impose surcharges for egg products, in contrast to other chains like Waffle House, which recently implemented a 50-cent surcharge per egg due to a nationwide egg shortage exacerbated by bird flu. Michael Gonda, McDonald's North American chief impact officer, confirmed the company's commitment to offering 100% cage-free eggs sourced in the U.S., and to attract consumers, the chain will offer Egg McMuffins for $1 through its app on March 2, coinciding with National Egg McMuffin Day. This promotional effort aims to appeal to lower-to-middle income consumers amid rising inflation and high egg prices at retailers. Other restaurants, such as Denny's, have also announced temporary surcharges, but McDonald's is positioning itself differently by foregoing these additional charges. The decision comes as McDonald's faces declining U.S. sales, even as its global performance improves. Overall, McDonald's strategy appears focused on maintaining customer loyalty during challenging economic times.