NFL Launches Global Fan Like A Pro Campaign Featuring Players, Fans

The NFL has launched a global marketing campaign called "Fan Like A Pro," developed by YARD NYC, which celebrates fans as integral to the team experience by pairing real-life fans with NFL players and a female flag football athlete in seven individual spots. The campaign highlights a wide range of NFL Shop merchandise, from retro jerseys to casual sweats and team-themed accessories, styled by celebrity stylist Tiffani Williams, to encourage fans to authentically represent their teams throughout the season. Featured players include DeAndre Hopkins, Christian Gonzalez, Keon Coleman, Jordan Mailata, Amon-Ra St. Brown, Ricky Pearsall, and Ashlea Klam from the U.S. Women's Flag National Team, alongside six influencers known for their team-focused followings. The campaign aims to capture various fan experiences, such as game anticipation and family game day, emphasizing the personal style and community aspect of fandom. NFL Chief Marketing Officer Tim Ellis emphasized NFL Shop's role in enhancing the fan experience worldwide by offering a broad variety of officially licensed merchandise. The campaign airs across multiple media platforms, including broadcast, streaming, and social media, to showcase the diverse ways fans can engage with their teams.