Elemis Partners with Aston Martin Formula One Team

Elemis, the British skincare brand, has entered into a multi-year partnership with the Aston Martin Aramco Formula One Team, marking its first official skincare collaboration in the sport. This partnership aims to promote inclusivity in Formula 1, responding to a demographic shift where 41% of fans are now women, particularly those aged 16 to 24. Elemis plans to launch limited-edition product collections and will provide wellness experiences at the Aston Martin Aramco Paddock Club Suite, including a spa on their luxury yacht at the Monaco Grand Prix. The collaboration aligns with Aston Martin's 'Make a Mark' initiative, which focuses on sustainability and community engagement. Both brands emphasize their commitment to innovation and excellence, leveraging their British heritage to appeal to a broader audience. This partnership signals a growing trend of beauty brands entering the motorsport arena, reflecting the evolving landscape of Formula 1 fandom.