Anheuser-Busch Launches Five-Brand Ad Blitz for Super Bowl LIX

Anheuser-Busch is set to dominate Super Bowl LIX on February 9 with advertisements for its five flagship brands: Budweiser, Bud Light, Michelob ULTRA, Busch Light, and Stella Artois. This year, the company will air three minutes of national ads and 45 seconds of regional ads, making it the largest Super Bowl advertiser among beer and consumer goods companies. Kyle Norrington, the chief commercial officer, emphasized the significance of the Super Bowl as a cultural moment that their brands are privileged to be part of. Budweiser will showcase its Clydesdales in a heartfelt narrative, while Bud Light plans to feature celebrity partnerships to highlight its connection to sports and music. Michelob ULTRA is launching its “Play For An Ultra” campaign, and Stella Artois is returning after a five-year hiatus, also leveraging celebrity endorsements. The ads are designed to set the tone for each brand's marketing strategy throughout the year.