Cardi B Voices NYC Subway PSAs Across Five Boroughs

Cardi B, the Bronx-born rapper and current Grammy winner, has partnered with New York City's Metropolitan Transit Authority to voice public service announcements across subway stations throughout the city. These PSAs, featuring catchy phrases like "Steps are for stepping, not sitting. Move it, Bucko!" and "Stop subway surfing," aim to promote subway safety and proper etiquette, while also energizing the station atmosphere. This collaboration coincides with the rollout of Cardi B's new album "Am I the Drama?", which achieved platinum certification on its first day and has surpassed 100 million streams. The rapper's subway-themed marketing campaign includes viral social media content, such as videos of her selling CDs on the subway, which has resonated well with fans and the public. The MTA's innovative approach using Cardi B's voice is part of a broader strategy to boost engagement and ad revenue, which is projected to reach $175 million in 2025. Public reception has been overwhelmingly positive, with fans praising Cardi B's involvement and the creative use of taxpayer funds for this campaign.