Hong Kong Launches Tourism Development Blueprint

Hong Kong has unveiled a new tourism development blueprint aimed at boosting the sector's economic value to HK$120 billion (US$15.5 billion) and creating 210,000 jobs by 2029. The initiative, which includes 133 measures across four strategies, emphasizes attracting high-value overnight visitors and enhancing service quality, reflecting a significant shift in tourism patterns post-pandemic. Secretary for Culture, Sports and Tourism Rosanna Law noted that the tourism industry needs reform following disruptions caused by COVID-19, highlighting the importance of community involvement in welcoming visitors. The blueprint also underscores Hong Kong's role as an international tourism hub and aims to develop a diversified portfolio of visitor markets. The Hong Kong Tourism Board is committed to implementing these measures and optimizing tourism products, including catering to Muslim travelers. Chief Executive John Lee has stated that the blueprint updates previous plans to address the evolving landscape of global tourism.