Mattel Apologizes for Porn Site Link on Doll Packaging

Mattel has faced backlash after mistakenly printing a link to a pornographic website on the packaging of its new 'Wicked' dolls, instead of the intended link to the official movie site, WickedMovie.com. The error, attributed to a misprint, has led to major retailers like Target, Walmart, and Amazon removing the dolls from their shelves. Mattel has issued a public apology, advising consumers to discard the packaging or obscure the link, as the dolls were primarily marketed to children. The incident has sparked a flurry of attention on social media, with some dolls being listed on eBay for up to $300 due to their misprint. This is not the first error from Mattel, which has previously dealt with other product gaffes. The film adaptation of 'Wicked' is set to be released in theaters on November 22, 2024.