Prada Releases Fall/Winter 2025 Campaign Featuring Kendall Jenner, Motion Theme

Prada's Fall/Winter 2025 campaign, creatively directed by Ferdinando Verderi and photographed by Oliver Hadlee Pearch, centers on the theme of motion as an engine for progress and expression. The campaign features a diverse cast, including brand ambassador Kendall Jenner, in dynamic, natural movement rather than posed stills, emphasizing the fluidity and energy of the clothing and collective experience. The collection showcases versatile menswear and womenswear with wool jackets, tailored skirts, distressed detailing, and a vibrant color palette, complemented by accessories like the Enchaine leather bag and new plush suede pieces. A video component directed by Frank Lebon further explores the kinetic grace and physical energy of the garments in motion, highlighting the campaign's focus on intention, freedom, and shared rhythm. The imagery and film collectively reflect Prada's intent to depict fashion as a living, evolving force that unites and propels forward, rejecting static spectacle in favor of continuous action. This campaign follows Kendall Jenner's ongoing role as a key figure in Prada's branding, coinciding with her sister Kylie Jenner's appointment as the new face of Miu Miu.