Diet Coke Launches Global 'This Is My Taste' Campaign Featuring Jamie Dornan

Diet Coke has launched the latest phase of its 'This Is My Taste' campaign featuring actor Jamie Dornan, who is known for his role in Fifty Shades of Grey. The campaign highlights the average Diet Coke break lasting eight minutes and encourages people to reclaim that time to embrace their unique passions, with Dornan showcasing his love for cold-water swimming. The advert was shot at Shepperton Open Water Swim in Surrey and depicts Dornan taking a plunge into icy waters while crossing paths with various quirky characters engaging in different leisure activities. Tara Byrnes, senior brand manager for Diet Coke Great Britain, praised Dornan's authentic passion for cold-water swimming as the perfect embodiment of the campaign's message to inspire others to take meaningful breaks and express their tastes. The campaign also includes a multi-channel rollout with earned media, social media, influencer marketing, and an interactive feature allowing fans to design their own virtual Diet Coke cans through the Coke app. Dornan's involvement builds on his previous role as Diet Coke ambassador and continues to celebrate individuality and self-expression.