State Farm Launches NFL Campaign Featuring Mahomes, Hutchinson, Trainor

State Farm launched a new advertising campaign ahead of the 2025 NFL season featuring Kansas City Chiefs quarterback Patrick Mahomes and Detroit Lions defensive end Aidan Hutchinson. The campaign humorously contrasts State Farm insurance with standard insurance, portraying State Farm as reliable and knowledgeable, likened to Chiefs athletic trainer Julie Frymyer, while standard insurance is represented by pop star Meghan Trainor comically trying to assist Mahomes. The ads include playful spots such as "Trainor vs. Trainer" and a sea captain-themed commercial starring Hutchinson, emphasizing the brand's message through humor and star power. The campaign extends across multiple platforms including linear, digital, social media, online video, and streaming, with a collaboration alongside Amazon Prime Video’s Thursday Night Football. State Farm’s marketing approach aims to connect sports and culture, building on previous successful NCAA campaigns, and includes future spots featuring other NFL stars like Trey Smith and Derrick Henry. The involvement of Frymyer, known for her role in helping Mahomes overcome injury on the field, adds authenticity to the campaign’s theme of expert support.