Laphroaig Partners with Willem Dafoe for Limited-Edition Scotch Release

Islay distillery Laphroaig has launched a global partnership with actor Willem Dafoe as part of its ongoing ‘Unphorgettable’ campaign, which includes a new short film titled ‘The Taste’ directed by Tim Pope. Dafoe's collaboration with Laphroaig reflects his bold and unconventional nature, mirroring the distinct and complex flavor profile of the whisky. The campaign spans multiple channels globally and incorporates input from the brand’s community, Friends of Laphroaig. Dafoe has a personal history with Laphroaig dating back to the mid-1970s and sees the whisky as familiar and meaningful. The partnership will extend to a limited-edition whisky co-created by Dafoe and Laphroaig's Senior Whisky Maker Sarah Dowling, with the release planned for 2026. Suntory Global Spirits highlights that this collaboration aims to celebrate the intense and unmistakable flavor of Laphroaig while addressing challenges in the single malt scotch category such as over-assortment and diluted brand messaging.