Unrivaled Women's Basketball League Partners with Under Armour

The Unrivaled Women's Basketball League has secured a multiyear partnership with Under Armour, which will serve as its official uniform and equipment provider starting January 17 in Miami. The league, co-founded by WNBA stars Breanna Stewart and Napheesa Collier, aims to provide a domestic playing option for WNBA players during the offseason, with 36 top athletes signed and the promise of the highest average salaries in women's professional sports. Under Armour will supply all participants with performance apparel and offer custom product options, while also having basketball footwear available for players without existing shoe contracts. Additionally, the league has forged a media agreement with TNT Sports to broadcast games, enhancing its visibility and legitimacy. As Under Armour seeks to revitalize its brand amidst leadership changes, this partnership aligns with its commitment to promoting women's sports at all levels. The league has been designed as a platform for women’s basketball, allowing players to showcase their talents year-round without competing directly with the WNBA.