Gucci Launches 'We Will Always Have London' Campaign

Gucci has launched its new campaign, 'We Will Always Have London', celebrating the Gucci Blondie bag and the Cruise 2025 collection, featuring cultural icons Debbie Harry and Kelsey Lu. Shot by renowned photographer Nan Goldin, the campaign intertwines iconic London settings with a narrative highlighting the brand's historical connection to the city, dating back to founder Guccio Gucci's early experiences in the 1890s. The campaign showcases a blend of past and present, encapsulating the spirit of both the rebellious nature of Harry and the modern artistry of Lu. Additionally, Gucci has opened a flagship store on Multrees Walk in Edinburgh, expanding its luxury presence in Scotland, which reflects a growing market for high-end brands in the region. Creative Director Sabato De Sarno emphasizes London's influence on the brand's creative direction, reinforcing its ties to music, art, and culture. Overall, Gucci aims to merge its rich heritage with contemporary expression through this campaign and its new retail endeavors.