Which? Files £3 Billion Claim Against Apple

Consumer group Which? has initiated a £3 billion lawsuit against Apple, accusing the tech giant of breaching competition laws by effectively locking 40 million UK customers into its iCloud service and charging excessive prices. The claim alleges that Apple has made it difficult for users to access alternative cloud storage providers, thereby stifling competition and forcing customers to pay for additional storage after exceeding the 5GB free limit. If successful, affected customers could be eligible for around £70 each. Apple has denied these allegations, asserting that its practices are not anti-competitive, and that many users do not require an iCloud subscription. Legal experts suggest this lawsuit reflects a broader trend of increasing legal scrutiny against major tech companies. Which? aims to help consumers receive compensation and foster a more competitive market.