As the NFL season commences with the Kansas City Chiefs facing the Baltimore Ravens, discussions around quarterback performance and trading card values emerge, highlighting a disconnect between actual play and market perception. Jalen Hurts, Justin Herbert, and Jordan Love are evaluated for their on-field achievements against their trading card values, with Joe Burrow maintaining a top position due to his playoff success. Meanwhile, the Los Angeles Rams' valuation ranks them second in the NFL, as President Kevin Demoff reflects on team finances and the stadium's business potential. FanDuel's projected standings suggest a competitive season, with five AFC teams expected to achieve over eight wins, while oddsmakers prepare for anticipated outcomes. Sports betting revenue is noted as a key area for Gannett, emphasizing the intertwining of sports media and gambling. Overall, the NFL is set for an exhilarating season, with various narratives influencing fans and investors alike.