Carrefour Apologizes to Brazil Over Meat Controversy

Carrefour faced significant backlash following CEO Alexandre Bompard's critical comments on South American meat, which disrupted beef supplies to its Brazilian subsidiary, Atacadao. Bompard's remarks, which raised concerns over a European trade deal with Mercosur, were perceived as protectionist by Brazilian agribusiness, prompting suppliers to halt deliveries. In response to the controversy, Carrefour issued a public apology to Brazil, clarifying that it sources meat locally for both its French and Brazilian markets. The company emphasized its commitment to supporting local agriculture and maintaining strong partnerships in both countries. Additionally, Carrefour stated it never intended to set French agriculture against Brazilian agriculture. As a result, the retailer aims to normalize beef supplies soon without significant impact on sales.