Frontier Offers Free Checked Bags Amid Southwest Policy Shift

Frontier Airlines is launching a promotion offering free checked bags to attract customers from Southwest Airlines, coinciding with Southwest's new policy that charges most passengers for checked luggage starting May 28. The promotion, dubbed 'Your New Love,' allows travelers to check one bag and bring one carry-on for free on non-stop flights booked with the promo code FREEBAG, valid for travel from May 28 to August 18. Frontier's CEO highlighted this move as a way to appeal to dissatisfied Southwest customers, emphasizing a 'customer-first' approach. However, this shift may challenge Frontier's low-cost business model, which traditionally relies on ancillary fees for revenue. Some analysts suggest that if this promotion continues, it could lead to higher base fares, making full-service airlines more appealing. Customer response will be crucial in determining whether Frontier makes this free baggage policy permanent.