In a heightened psychological warfare tactic, South Korea has resumed full-scale loudspeaker broadcasts aimed at North Korea, utilizing K-pop music and news to counteract the North's recent balloon launches carrying trash. This aggressive response follows North Korea's dispatch of nearly 2,000 balloons filled with waste materials, prompting South Korea to increase its broadcasts across the border starting July 17. The South Korean Joint Chiefs of Staff issued a stern warning, stating that North Korea's actions may lead to severe consequences, and emphasized the North's responsibility for escalating tensions. Experts suggest that South Korea's propaganda efforts could demoralize North Korean forces and disrupt the regime's control over information. Additionally, South Korean authorities have cautioned residents near the border to avoid contact with the debris from the North's balloons. The ongoing conflict highlights the deteriorating relations between the two nations and the unique nature of their psychological warfare.