PVH Appoints David Savman Global Brand President at Calvin Klein

PVH Corp. has appointed David Savman as the new global brand president of Calvin Klein, succeeding Eva Serrano who will remain with the company as an advisor through the end of the year. Savman, who joined PVH in 2022 and currently serves as global head of operations and chief supply chain officer, previously acted as interim CEO for PVH Europe and is credited with repositioning the region for growth. Under Serrano's leadership, Calvin Klein returned to the runway for the first time in six years and integrated its American wholesale business in-house after reclaiming the license from G-III Apparel Group. PVH CEO Stefan Larsson praised Serrano's role in unifying Calvin Klein under a global vision and expressed confidence in Savman's ability to expand the brand’s product, marketing, and marketplace strength as part of the PVH+ Plan. Despite a 2 percent revenue decline in Q4 2024, PVH anticipates flat or slightly positive growth in 2025, reflecting efforts to build on Calvin Klein’s iconic DNA and strengthen consumer engagement. Savman emphasized the brand’s potential to enhance its desirability and relevance for future generations while maintaining his operational role until a successor is named.