ViX Signs Deal to Stream MLB Playoff Games

TelevisaUnivision's ViX has secured rights to stream MLB playoff games, reflecting a growing trend among media companies to invest heavily in live sports as audiences increasingly favor streaming over traditional TV. ViX COO Rafael Urbina emphasized the importance of simulcasting to expand their ad-supported subscriber base amid changing viewing habits. Meanwhile, NBCUniversal's Peacock is making waves in the NFL space, with record viewership for exclusive games, showcasing the rising dominance of streaming platforms in sports broadcasting. The shift from traditional cable to digital-first approaches has prompted sports leagues and teams to launch direct-to-consumer platforms, although this transition brings financial challenges and increased competition from tech giants like Netflix and Amazon. These tech companies are aggressively acquiring sports broadcasting rights, posing a significant threat to traditional media networks that have relied on live sports for audience engagement and advertising revenues. As the broadcasting landscape evolves, legacy media must adapt to retain their audience and market share against these disruptive forces.