Cavaliers Rename Arena Rocket Arena amid Rebranding

The Phoenix Suns and Mercury's arena is undergoing a name change from Footprint Center to PHX Arena, though the reasons and future naming rights partners remain unclear. Meanwhile, the Cleveland Cavaliers have rebranded their home venue from Rocket Mortgage FieldHouse to Rocket Arena. This change aligns with the unification of Rocket's mortgage, real estate, and personal finance businesses under a single brand name, as directed by Chairman Dan Gilbert. Celebrating its 30th anniversary, Rocket Arena will feature new signage and several in-game activations for Cavaliers and Monsters games. The change reflects a simplification and repositioning of the Rocket brand, which has undergone multiple name changes since its opening in 1994 as Gund Arena. Both arenas are in the midst of significant rebranding efforts, with Cleveland's Rocket Arena focusing on elevating the fan experience and showcasing Northeast Ohio's vibrancy.