ITV Cuts Loose Women, Lorraine Schedules, Jobs Amid Daytime Shake-Up

ITV has announced significant cuts to its daytime TV schedule, affecting popular shows including Loose Women, Good Morning Britain, and Lorraine, while This Morning remains unchanged. Loose Women and Lorraine will now air for only 30 weeks per year, with Lorraine's runtime reduced to 30 minutes. Loose Women will also miss its usual Friday slot due to live coverage of the Derby meeting. Kaye Adams, a long-standing panellist on Loose Women, expressed that the cuts came unexpectedly and have caused her 'sleepless nights' as the changes represent a major upheaval for the show and staff, with many jobs at risk. Despite the uncertainty about the future of her role and those of her co-panellists, Adams is trying to stay positive, viewing the shake-up as an opportunity for personal change. ITV's daytime schedule overhaul marks a notable departure from previous programming norms, highlighting the broadcaster's strategic shift.