Allies of the BJP in India, including Jayant Chaudhary, Jitan Ram Manjhi, Chirag Paswan, and LJP, have criticized the Uttar Pradesh government's directive for eateries along the Kanwar Yatra route to display owners' names, calling it discriminatory and against the spirit of inclusivity. While some allies like Manjhi see the directive as aiding buyers, others like Paswan emphasize the importance of not dividing people on religious or caste lines. BJP's Minority Morcha chief Jamal Siddiqui supported the directive, highlighting the need for clarity in identifying minority community shopkeepers. The directive has caused division within the NDA, with allies like JD(U) and LJP opposing it, citing it goes against the principle of 'Sabka saath, sabka vikas'. The controversy underscores tensions within the political coalition over issues of inclusivity and religious neutrality.