Apple CEO Tim Cook Commits to China Investments

Apple CEO Tim Cook has met with Chinese Minister Jin Zhuanglong to reaffirm Apple's commitment to increasing investments and innovation in China amid declining market share due to local competition. During this second visit to China this year, Cook emphasized Apple's plans to enhance supply chain operations and collaborate with Chinese firms, as the country seeks to attract foreign investment despite geopolitical tensions. Jin urged Cook to deepen Apple's presence in the Chinese market, focusing on data security management and cloud services. Although Apple's iPhone sales surged after the launch of the iPhone 16, overall unit sales still declined year-on-year, attributed to regulatory hurdles and limited access to advanced AI features. Cook engaged with local students working on sustainable agricultural technology, showcasing Apple's involvement in community-driven projects. The Chinese government continues to promote an “orderly opening” of its telecommunications sector to facilitate foreign investment.