Bon Iver Releases 'Day One' Video Featuring Jacob Elordi and Celebrities Auditioning to Replace Justin Vernon

Bon Iver's latest music video for the song "Day One" imagines a 2025 scenario where Justin Vernon has retired and auditions are held to find his replacement. The video features a diverse group of hopefuls lip-syncing to the song, including celebrities such as Jacob Elordi, St. Vincent, Cristin Milioti, Dijon, and Jenn Wasner of Flock of Dimes, all adopting Vernon's iconic beanie and beard look. This playful and surreal concept reflects Vernon's expressed desire to step back from public life while emphasizing the enduring power of Bon Iver's music beyond the man himself. The video, directed by Jos Diaz Contreras, is part of the promotion for the album SABLE, fABLE, which has been well-received for its hopeful and open tone. The inclusion of familiar collaborators and actors highlights a community around Bon Iver's artistry, blending music with theatrical storytelling. Fans are left without a clear winner of the audition, reinforcing the idea that the music can live on regardless of who performs it.