Microsoft Unveils Water-Saving Cooling Technology

Microsoft is addressing the growing criticism over water consumption in its data centers by introducing a new closed-loop cooling technology that significantly reduces water use. This new system, which will initially be rolled out in Phoenix and Wisconsin, is part of Microsoft's broader sustainability goals, including a commitment to become climate-neutral by 2030. Meanwhile, the Latin America data center cooling market is expected to grow significantly, driven by the shift from traditional air cooling to more efficient liquid cooling technologies and regulatory support for eco-friendly solutions. Companies like Amazon are also moving towards liquid cooling to handle the increased demand from AI workloads, as it can account for up to 40% of energy consumption in data centers. Emerging technologies, including immersion and direct-to-chip cooling, are being developed to optimize energy use, while free cooling systems present a low-energy alternative for data centers in suitable climates. As demand for data centers continues to rise, innovative cooling solutions are becoming critical for sustainability and efficiency in the industry.