Collingwood Named Most Valuable Sports Club in Australia

Collingwood Football Club has been declared Australia's most valuable sporting brand, with an estimated worth of $145 million, according to Brand Finance. The valuation surpasses that of the next highest club, the NRL's Brisbane Broncos, by $21 million, despite both clubs' disappointing performances this season. The report highlights Collingwood's historical significance, star players, and strong community connections as key factors in its brand strength. In the NRL, the Broncos lead with a brand value of $124 million, followed by the Penrith Panthers at $108 million. The report also notes that while Australian clubs have substantial brand value, they still fall short compared to international teams like Real Madrid and the Dallas Cowboys. The rankings have sparked discussions among fans of both the AFL and NRL, as the sports continue to grow in popularity both domestically and internationally.