Women’s Representation Increasing in Business and Media

Recent studies and articles highlight the increasing visibility and impact of women in various sectors, particularly in family-owned businesses (FOBs) and the liquor industry. A KPMG report reveals that only 18% of FOB leaders globally are women, with a focus on the ongoing data collection regarding women in Jamaican FOBs. The Shout's 'Wednesday Women' series has showcased the journeys of women in the liquor industry, emphasizing their contributions and experiences. Meanwhile, the marketing landscape continues to grapple with sexism, with mixed progress observed over the last five years. Reports indicate a concerning trend of women's oppression amid broader societal issues, including the impacts of capitalism on women's roles in care and low-paid sectors. Additionally, backlash against perceived 'woke' corporate messaging reflects consumer frustration with how companies address gender inclusivity, as seen in the recent controversies surrounding Jaguar and Marks & Spencer.