High School Star Bella Hines Signs NIL Deal with Jordan Brand

Bella Hines, a standout guard and LSU basketball commit, has made history by securing a multi-year NIL deal with Jordan Brand, becoming the only active high school player to do so. The deal, negotiated by her agent Daveed Cohen, includes cash payments, monthly merchandise, and exclusive products. Hines, who is ranked 30th in the Class of 2025 by ESPN, chose Jordan due to her admiration for Kobe Bryant, who idolized Michael Jordan. Jordan Brand expressed enthusiasm about welcoming Hines, highlighting her talent as a representation of future greatness. This achievement not only marks a personal milestone for Hines but also elevates the visibility of basketball talent from New Mexico, a state historically overlooked in sports. Hines continues to prepare for her final high school season while aiming to make an impact at LSU in the SEC.