Meghan Markle's lifestyle brand, American Riviera Orchard (ARO), has encountered significant obstacles, including the rejection of its trademark application by the U.S. Patent and Trademark Office (USPTO) due to the use of a geographical name, which is not permissible for trademarking. The USPTO has also flagged issues with the logo's design and product descriptions, requiring revisions to ensure accuracy and compliance. As a result of these setbacks, Meghan's team is reportedly exploring alternative brand names, inspired by Kim Kardashian's successful rebranding efforts. Meanwhile, Meghan's plans to launch rosé wine have been criticized as gimmicky and late to a saturated market. Despite these challenges, experts suggest that entering the wine market could still be a profitable move if executed well. Overall, the lack of product launches and ongoing trademark complications cast doubt on the future of ARO.