Simply Nam Secures Strategic Investment from Bhaane Group to Accelerate Growth

Simply Nam, a beauty brand founded in 2020 by celebrity makeup artist Namrata Soni and entrepreneur Hanna Strömgren Khan, has secured a strategic investment from the Bhaane Group, co-founded by Anand S Ahuja and Sonam Kapoor. The funding aims to expand Simply Nam's product portfolio, scale operations, and more than double its monthly recurring revenue, which currently averages ₹2 crore, while maintaining a 40% returning customer rate. Simply Nam specializes in vegan, cruelty-free, and skincare-forward makeup products formulated for Indian skin tones and climates, with popular items like the Ultimate Kajal and Sweet Kisses Lip Balm gaining significant traction. The brand has rapidly grown its presence across digital and quick-commerce platforms such as Nykaa, Amazon, Myntra, Tira Beauty, Zepto, and Blinkit. Both Simply Nam and Bhaane Group emphasized their shared vision of promoting homegrown Indian beauty excellence, with the investment enabling product innovation, educational content scaling, and omnichannel expansion. The partnership marks a pivotal milestone for Simply Nam as it continues to build a beauty brand that celebrates Indian identity and quality.