Utah Mammoth Seeks Court Ruling in Trademark Dispute

The Utah Mammoth NHL team and its owner, Smith Entertainment Group, have filed a lawsuit against Mammoth Hockey LLC, an Oregon-based manufacturer of hockey bags, seeking a declaratory judgment on the use of the 'Mammoth' name. Mammoth Hockey initially supported the team's adoption of the name but later reversed course and sent a cease-and-desist letter alleging trademark infringement based on common law rights, despite lacking a registered trademark. Smith Entertainment Group also notes that many third parties use 'Mammoth' for similar goods, arguing that this weakens Mammoth Hockey's claim. The Utah Mammoth request the court affirm their right to use the 'Utah Mammoth' mark without violating federal or state trademark laws. The dispute has created uncertainty for the NHL franchise as it embarks on its first season under the new name. The case highlights broader issues surrounding trademark law and brand identity in professional sports.