Gene Simmons, co-founder of KISS, was honored with the Key to the City of Niagara Falls and a portion of Main Street was renamed Gene Simmons Boulevard in recognition of his contributions to the local business community through his partnership with Rock Steady Sodas. The award was presented during a ceremony attended by local mayors, celebrating the successful launch of Simmons's MoneyBag Sodas, which has sold over one million bottles since its inception. Simmons expressed his appreciation for the community, emphasizing its welcoming nature and potential for business growth. The event coincided with a fundraising concert at the West Herr Riviera Theatre, with proceeds supporting the theater's expansion. Simmons's collaboration with Rock Steady Sodas has significantly impacted the local economy and reflects a strong commitment to quality and values. This recognition highlights the thriving business landscape in Upstate New York and the value of local partnerships.