Former Kansas Basketball Players Sue NCAA for Likeness Use

Former college basketball stars, including members of the 2008 Kansas University Jayhawks national championship team, have filed an antitrust class action against the NCAA, alleging exploitation of student-athletes through unauthorized use of their names, images, and likenesses. The lawsuit seeks compensation for the commercial exploitation of these athletes without consent. This legal action is part of a broader trend where former NCAA athletes demand fair pay and challenge the organization's practices regarding compensation and rights to their likeness. The NCAA faces mounting antitrust complaints and legal challenges, with athletes highlighting the lack of compensation for their contributions to events like March Madness and seeking redress through the legal system.