March Madness Features Women's Sweet 16 in Birmingham, Final Four Preparations in Tampa

March Madness is currently underway in Birmingham, Alabama, where women's college basketball teams are competing in the Sweet 16 and Elite Eight games at Legacy Arena. Notably, rivalries such as Duke vs. North Carolina highlight the tournament schedule, with games broadcast on ESPN. As excitement builds for the upcoming Women's Final Four in Tampa, local sports bars are preparing for an influx of fans eager to catch the action. Meanwhile, the women's sports bar scene is experiencing a resurgence, with new establishments like Title 9 Sports Grill focusing on promoting women's sports. This year marks a significant milestone as women's teams will begin earning revenue from NCAA tournament appearances, a shift credited to rising stars in women's basketball. Overall, March Madness is not only showcasing athletic talent but also fostering a cultural shift towards greater visibility and support for women's sports.