Sara Blakely, founder of Spanx, is launching a new footwear line called Sneex, which combines the aesthetics of high heels with the comfort of sneakers. The Sneex line, priced between $395 to $595, addresses common issues associated with traditional high heels, such as poor support and toe squeezing, promoting a philosophy that 'beauty is pain' is outdated. Blakely's vision for Sneex stems from a desire for stylish yet comfortable footwear, particularly as casual dressing becomes more mainstream. The shoes are crafted from premium materials like napa leather and suede and are handmade in Spain, with options available in three styles and ten colorways. This venture marks Blakely's return to innovative product development after Spanx's significant growth in the shapewear market. Her mission is to create a luxury high heel that prioritizes women's comfort and confidence, challenging the long-standing norms of women's footwear.