Ameba Secures £5.4 Million in Seed Funding

Ameba, a London-based startup, has raised £5.4 million in seed funding to enhance global supply chains using artificial intelligence. Led by co-founders Cedrik Hoffmann and Craig Massie, the platform aims to automate data extraction from various sources, including emails and Excel, transforming supply chains from reactive to proactive systems. The investment round, led by Hedosophia with participation from Visionaries Club and Anamcara, will be utilized to expand into new markets. Hoffmann emphasized the need for brands to adapt to rapid consumer trends while maintaining sustainability. Ameba's technology can reduce manual data input by 30% and improve operational efficiency, addressing persistent inefficiencies that lead to delays and lost revenue. The startup's AI-driven insights promise to empower brands in navigating the complexities of modern supply chains.