Amazon Sponsors Elliott Amid $7.7B NASCAR Deal

Amazon Prime Video has announced a sponsorship deal with Hendrick Motorsports to feature prominently on Chase Elliott’s No. 9 Chevrolet for three NASCAR Cup Series races each year from 2025 to 2027. This initiative is aimed at promoting Prime Video's new NASCAR broadcasting rights, which start in 2025, including a five-race broadcast schedule. The partnership will debut at Talladega Superspeedway on April 27, followed by Kansas Speedway and the All-Star Race at North Wilkesboro Speedway. Amazon's involvement marks a significant move into NASCAR sponsorship, supplementing their direct-to-consumer media partnership. This collaboration follows a major NASCAR media rights deal valued at $7.7 billion, with Amazon among four key partners. Amazon's deal is seen as a strategic move to fill the sponsorship gap left by Hooters' departure from Hendrick Motorsports.